Charities and fundraising have been around for a long time, and for event fundraising efforts to be effective they must change with the times. The methods that may have worked 20 or 30 years ago may still be effective today, but they could also utilize changes in society and technology to be even more effective. Charities need donations to provide assistance and programs, and effective event fundraising tactics bring in more donations.
Social Networking
The Internet connects millions of people, and while those who would benefit from a charitable organization may not always be able to afford Internet access, many donors can be found on social networking sites. A charity should make good use of these free resources and create a presence on as many social networking websites as possible. Also set up an account on popular Internet payment companies so people can make donations directly from the Internet. This is an excellent way to reach people all over the world who may need the charitable organization's help, or want to make a donation.
Word-of-Mouth Advertising
Word-of-mouth advertising remains one of the more powerful forms of free advertising available. A charitable organization can bring attention to an upcoming event by creating a network of people to spread the word and create interest. Use people that the charity has helped in the past as well as donors to alert others that a fundraising event is coming up. When people hear something from someone they know, it tends to carry more weight, and that can make your charitable event a success.
Target Your Message
When asking people to donate to your cause, operate under the notion that you are giving a sales pitch. Even if you feel that your charity is a very worthy cause, you have a very limited amount of time to make an impact and express that message to a prospective donor. Keep your message concise, and always get right to the point. Whether you are speaking to a donor face-to-face or sending out a mass mailing, use brief and direct language to effectively get your point across.
Tags: charitable organization, event fundraising